A business partnership can help you increase revenue with minimal costs. The objective is to find a complementary business, not a potential competitor. A complementary business is a business that shares your clients but does not directly compete with your services. For example, if you operate a local travel agency then forming a business partnership with a local airport transfer business would probably prove beneficial to both businesses. You share the same clients (people looking to travel) but offer different services.

Business partnerships are a good way for an entrepreneur to get a business up and running without having to spend large sums on advertisements. Forming a few strategic business partnerships as part of the marketing plan enables entrepreneurs to generate business they perhaps did not even know was available. The aim being to form business partnerships with businesses that will be able to see business for you.


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