The marketing plan for a small business will usually contain details of the marketing budget, advertising, pricing strategy and which areas of the market the business intends to target.

Marketing plans also include the business strategy for network marketing. By working with other businesses that complement your business you can market products or services for other businesses. Other businesses likewise market your products or services. For example, if you supply catering services you could form a business partnership with an events venue and recommend each other's services. You are both likely to work with clients that may often require both types of service i.e. catering and somewhere to hold an event.


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